Jan 19, 2021
If you are trying to sort out your business model for using Chats on your website, listen in on this podcast episode that gives a quick talk on how the model will impact your leads and sales. Chat is by far one of the most powerful tools on your site to engage and convert car buyers. Your sales team beats their...
Jan 12, 2021
Wait, whatttt? AI in marketing? It’s getting real smart when you leverage this evolving tech in your marketing strategies! You gotta listen to this episode as I talk with Lance Schafer, a thought leader on AI and an OG in digital marketing. He’s a distinguished entrepreneur with a particularly long list of...
Dec 8, 2020
Dealers and Managers, your DR software doesn’t have to be only for online users. It can be used in your showroom sales process for walk-ins and it should be used for digital users when they arrive to pick up in your showroom where they left off online. We will look at both approaches and I will uncover what successful...
Dec 8, 2020
So, check this out Dealers and Managers, there’s a lot of confusion when it comes to DR (Digital Retailing) working and not working. One thing I learned from great DR dealers is some special tricks to making the site convert traffic into solid leads for you. This will help make sure that DR is working for you....
Dec 8, 2020
Episode 2 is for Dealership Owners and Managers that are just getting into digital retailing and are ready to tell car buyers what offerings you have that they want! I’ve seen a few things out there that are worth noting as you start to strategize your advertising. I will share a few solid aspects to use as...